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What is the value of a PhD degree? Why should you pursue one?

Text published in the Journal “O Visconde” of the Student Union Center of the University of São Paulo, in the third edition of August, no. 25 ( “Not everything we quantify matters, And not everything that matters can be quantified. “ Albert Einstein (Apud, What Management Is, J. Magretta, p. 119) If you are an […]

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What is a Business Plan? What is it for?

I recently inserted the term “business plan” in a Google Adwords campaign. Elaborating business plans is one of the services we provide at Gero Consultoria. To my surprise, I got several inquiries from interested parties in this service and soon I realized that the term “business plan”, so used in the capital market and Mergers […]

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